Where visitors come from
New visitors by country. Grey bars are not people: data-centre traffic. Gold is the team.
Real peopleAutomatedThe team
How they got here
Share of visitors by the door they came in.
What people typed into Google
Searches that showed one of the ads, with how many times. The bare word "carf" also catches a US healthcare body and a Scottish charity of the same name.
Where the ad money went
The search phrases the ads bid on, by cost, and how many people clicked.